CookinHack, a passion project by Manju Sehgal, is a YouTube channel dedicated to sharing simple and delicious recipes. As a non-tech-savvy creator, Manju needed support to transform her raw cooking videos into polished reels and YouTube shorts for her audience.
She approached GroKite with a vision to make her recipes shine on social media but faced challenges in handling the technical aspects of shooting and editing.
We designed a straightforward yet impactful strategy to meet Manju’s needs:
Instead of complicated equipment, we recommended a phone holder attached above her gas stove.
This setup allowed her to record hands-free, high-quality videos directly from her phone.
To make sharing raw footage effortless, we created a WhatsApp group exclusively for her.
She sends her videos in document format to maintain the original quality.
We studied popular cooking accounts to analyze their styles and trends.
Using these insights, we developed a unique editing style for CookinHack to ensure her content stood out.
From the very beginning, CookinHack’s reels began receiving positive attention:
These early wins are just the beginning for CookinHack, and GroKite continues to work with Manju to help her channel grow.
At GroKite, we understand that content creation can feel overwhelming for creators who are passionate about their craft but not familiar with the technical side of things. That’s why we tailor our services to fit the unique needs of each client, from shooting advice to professional editing.
CookinHack’s journey is a testament to how GroKite empowers creators to focus on their passion while we handle the rest.
Turn your raw footage into compelling content. Explore our Short-Form Video Editing Services and see how we can help bring your vision to life.
